Virtual CFO in Alexandria

Your numbers in 90 days. Fixed scope, fixed price, then it stops.

Alexandria runs on ecommerce brands, wholesalers, and design showrooms packed into the warehouses off Bourke Road and O'Riordan Street.

Profitable on paper, with the cash locked in stock and ad spend. The 90-Day Number builds the forward view your bookkeeper was never meant to own, and hands it over on day 90.
See if you're a fitBook a 30-min intro
Senior finance for $2m-$15m Sydney businesses. The work is led by Chartered Accountants, with experience across public, private, and owner-led businesses.

Every virtual CFO sells a retainer. We sell a deliverable.

$17,850

+ GST
That is $5,950 a month for three months, then it stops. Fixed. No retainer pressure after day 90.
what's included

Four deliverables. Two modules. One fixed price.

Everything that lands in your hands by day 90, built around how an Alexandria stock or online business actually runs. No more, no less.
1
A simple 13-week cashflow model
Tied to inventory buys, ad spend, and supplier terms, the places cash actually goes in a stock business. Five minutes every Monday and you know what is in the bank across the quarter.
2
Three KPIs that drive the week
For a DTC brand, usually contribution margin, inventory days, and blended CAC. For a wholesaler, gross margin, stock turn, and debtor days. Set to your model, reviewed every Friday.
3
A 12-month budget
The plan you run the year by, with the next stock buy, hire, or channel costed against the run rate. Assumptions you can defend to a board or a bank. Updated monthly, not filed once.
4
A one-page board readout you want to read
Revenue, margin, cash, KPIs, headcount, on a single page. The page you would hand a bank, an investor, or yourself in twelve months. No eighty-slide pageantry.
5
Headcount & Capacity Planning
Maps your hiring or buying plan to revenue, cash, and output. Whether margin supports the next hire, or sales support the next stock order. Trigger logic for when you commit.
6
Margin & Pricing
Gross margin where it lives: by channel and SKU for a DTC brand, by product line for a wholesaler. Pricing and discount scenarios modelled. The numbers behind a real business, not a busy one.
who it's for

Built for $2M to $15M Alexandria owners past instinct, short of a CFO.

Three profiles where the 90-Day Number consistently lands here.

The ecommerce or DTC brand owner.

You run an online brand out of an Alexandria warehouse, the kind clustered around Bourke Road and Maddox Street.

Revenue around $6.5M at a 46% gross margin, but after ad spend your contribution margin sits near 22%, and most of your cash is locked in stock.

Growth and cash pull in opposite directions.

The wholesale or distribution business owner.

You import or hold stock and sell to retailers from a warehouse off O'Riordan Street.

Revenue $8M to $12M on a thinner margin, with cash trapped between supplier terms you pay early and debtor terms your customers pay late.

The working capital gap is the whole game.

The design, furniture, or homewares business.

You run a showroom-and-online business in the Woolstores or along O'Riordan Street.

Revenue near $5M, but much of it is tied up in long-lead imported stock and deposits on made-to-order pieces.

You are profitable on paper, with the cash sitting on a container somewhere.
why owners pick this

Why Alexandria owners pick this over an indefinite retainer.

Four reasons the structure of the 90-Day Number works where the standard virtual CFO retainer does not.
A 90-day decision point
The standard offer is an open-ended retainer at $4K to $8K a month with no end date. You sign on in March, cannot tell if it is working by July, feel awkward cancelling by September. This ends on day 90 by design. You decide what is next: continue, project work, or wrap with the four deliverables.
One fixed price, on the page
$5,950 a month for three months. $17,850 total, fixed. Not "from $X", not "$300 an hour", not "scoped after a discovery call". You price your range to a margin and a landed cost. You should expect a CFO to price their own work.
One named CFO, every week
Same person on day one, day forty-five, day ninety. Not a roster, not an account manager between you and the senior. You meet your CFO on the intro call and they run the engagement. Founder-direct, no layers.
Four documents, not eighty slides
We hand over the cashflow model, the three KPIs, the budget, and the one-page board readout. If it does not fit in those four documents, it is not strategic finance. It is theatre.
If your virtual CFO can't tell you the deliverable on day 90, you don't have a virtual CFO. You have a retainer.
how to start

Four weeks to a finance function. Twelve more to operate it.

Book a 30-minute intro. We talk through your stage, your numbers, and what you are trying to work out. We can meet in person around Alexandria and the inner south, or over a call.

If the 90-Day Number is a fit, we send a scoping doc within 48 hours and start the following Monday.

The diagnostic lands at the end of week one. The model is working by week four. The board readout is in your hands on day 90.
Book a 30-min intro

Contact Us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Frequently Asked Questions

The questions founders ask before signing. Plain-English answers.
Do you work with Alexandria ecommerce and DTC brands?
Yes, they are a core part of the work here. The warehouses around Bourke Road and Maddox Street are full of online brands between $2M and $15M. The recurring problem is the same: revenue is climbing, the brand is profitable, and the bank account keeps tightening because growth is funded by stock and ad spend. That is the layer a virtual CFO builds.
We are a wholesale or distribution business off O'Riordan Street. Is this for us?
It is. Wholesale and distribution is a major Alexandria cluster. The numbers that matter are gross margin, stock turn, and the gap between when you pay suppliers and when retailers pay you. The 90-Day Number gives you a 13-week cashflow that maps that working capital gap, so a big order does not quietly drain your cash.
We run a design, furniture, or homewares business. Does this fit?
Yes. The showroom businesses in and around the Woolstores carry long-lead imported stock and deposits on made-to-order pieces, so cash can sit on a container for months. We build the cashflow and budget around your stock lead times and deposit timing, not a generic monthly view.
What does $17,850 +GST buy an Alexandria owner?
Three months of senior virtual CFO work and four named deliverables: a 13-week cashflow model, three KPIs, a 12-month budget, and a one-page board readout. Plus two modules, headcount and capacity, and margin and pricing. Fixed price, billed as three monthly payments of $5,950, then it stops.
How is this different from my accountant?
Your accountant handles the backward view: tax, structuring, compliance, year-end. We handle the forward view: cashflow, budget, KPIs, the decisions in front of you this quarter. Most owners need both. We work alongside your accountant, not instead of them.
Do you meet in person around Alexandria?
Yes. We can meet around Alexandria and the inner south for the kickoff and key sessions, and run the weekly cash and KPI reviews remotely. Most of the work between calls is async. The point is the rhythm, not the commute.
Our cash is tied up in stock and ad spend. Can a 13-week cashflow handle that?
That is the case it is built for. For a stock business, cash sits in inventory you have bought but not yet sold, and in ad spend you have paid but not yet recouped. The 13-week model maps stock buys, supplier terms, and ad spend against sales, so you can see the squeeze before it arrives.
What KPIs make sense for an ecommerce brand?
Usually contribution margin after ad spend, inventory days, and blended CAC, though we set them to your model in week one. The test is three numbers that move revenue, margin, or cash, reviewed every Friday, not a thirty-metric dashboard nobody opens.
We are growing fast but the bank balance is not. Why?
Almost always because growth is funded by inventory. Every extra dollar of sales needs stock bought in advance, so a fast-growing stock business can be profitable and cash-poor at the same time. We quantify exactly how much cash your growth consumes, and build it into the budget so the next order does not catch you out.
We have outgrown the bookkeeper but cannot justify a finance hire. Is this the in-between step?
Yes, that is the exact gap. A full-time finance lead at this stage is a $200K to $300K commitment with super, leave, and recruitment on top. This builds the layer that hire would own, hands it over documented, and leaves you running it for a fixed $17,850.
What happens after day 90?
You have the four deliverables and a working operating rhythm. We have a short conversation about what is next, with three honest options: continue on an optional monthly retainer with no lock-in, take on a scoped project, or wrap with the deliverables and stay in touch.
Is there a lock-in or minimum term?
No. The 90-Day Number is fixed at $17,850 +GST and ends on day 90. It does not auto-renew. If you continue afterwards, that is month to month with no lock-in either. You decide what is next, not a contract.
Pitt Street, Sydney
Chartered Accountants Australia & New Zealand Member
hello@sydneyvirtualcfo.com
ImpactThe 90-Day NumberWhy UsHow To StartAboutFAQsBlog